Privacy Policy

1. Introduction

Dark Country Sunglasses ("Dark Country," "we," "our," or "us") is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or make a purchase.

By using our website, you agree to the collection and use of information in accordance with this policy. If you do not agree, please do not use our services.

2. Information We Collect

Information You Provide Directly:

• Full name and contact information (email address, phone number)
• Billing and shipping address
• Payment information (processed securely by Stripe — we never store your full card number)
• Account credentials if you create an account
• Messages or inquiries you send us
• Email address when you subscribe to our newsletter

Information Collected Automatically:

• IP address and approximate geographic location
• Browser type, version, and operating system
• Pages visited, time spent on pages, and referring URLs
• Device identifiers and cookie data
• Purchase history and browsing behavior on our site

3. How We Use Your Information

We use the information we collect to:

• Process and fulfill your orders, including sending order confirmations and shipping updates
• Communicate with you about your account or transactions
• Send you marketing communications (only with your consent, and you may opt out at any time)
• Improve our website, products, and customer experience
• Detect and prevent fraudulent transactions and other illegal activities
• Comply with legal obligations
• Respond to your inquiries and provide customer support

4. Sharing Your Information

We do not sell your personal information. We may share your information with:

• Stripe, Inc. — Our payment processor. Stripe handles all payment transactions and is subject to its own privacy policy. We do not store your full payment card details.
• Shipping Carriers — UPS, USPS, FedEx, or other carriers to fulfill your order.
• Email Service Providers — Resend or similar platforms used to deliver transactional and marketing emails.
• Analytics Providers — Services such as Google Analytics that help us understand how visitors use our website.
• Legal Authorities — When required by law, court order, or to protect our rights and the safety of others.

5. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your browsing experience. Cookies are small data files stored on your device. We use cookies to:

• Remember items in your shopping cart
• Keep you signed in to your account
• Analyze traffic and usage patterns
• Deliver relevant advertisements

You can control cookies through your browser settings. Note that disabling cookies may affect site functionality, including the shopping cart.

6. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this policy, comply with legal obligations, resolve disputes, and enforce our agreements. Order records are typically retained for a minimum of seven (7) years for tax and accounting purposes.

7. Data Security

We implement commercially reasonable technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. All payment processing is handled by Stripe, which maintains PCI DSS compliance.

No method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

8. Your Rights

Depending on your location, you may have the following rights regarding your personal information:

• Access — Request a copy of the personal information we hold about you.
• Correction — Request that we correct inaccurate or incomplete information.
• Deletion — Request that we delete your personal information, subject to certain legal exceptions.
• Opt-Out of Marketing — Unsubscribe from marketing emails at any time using the link in any email we send.
• Data Portability — Request your data in a portable format where applicable.

To exercise any of these rights, contact us at the address below.

9. Children's Privacy

Our website is not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If we become aware that a child under 13 has provided us with personal information, we will take steps to delete such information.

10. Third-Party Links

Our website may contain links to third-party websites, including social media platforms. We are not responsible for the privacy practices of those sites and encourage you to review their privacy policies independently.

11. California Privacy Rights (CCPA)

If you are a California resident, you have specific rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information we collect, the right to delete your personal information, and the right to opt out of the sale of your personal information. We do not sell personal information. To submit a CCPA request, contact us using the information below.

12. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of significant changes by posting the new policy on this page with an updated effective date. Your continued use of the site after changes constitutes acceptance of the updated policy.

13. Contact Us