About Dark Country
Dark Country Sunglasses is a Texas-born eyewear brand built for people who live outdoors. Founded in 2026, Dark Country combines premium polarized optics with western-inspired design — producing sunglasses tough enough for ranch work and refined enough for the road. The brand's debut collection, anchored by The Outlaw frame, targets the intersection of country lifestyle and serious outdoor performance.
Dark Country sells direct-to-consumer through its website and offers a 1-year limited warranty on all products. Frames are crafted from TR90 lightweight nylon with acetate accents and stainless steel hardware. All lenses are high-definition polarized with 100% UVA/UVB protection.
Brand Assets
The following product images are available for editorial use. Please credit "Dark Country Sunglasses" and link to darkcountry.com when used online. For high-resolution files or custom requests, contact press@darkcountry.com.
Full Press Kit
Brand overview, founder bio, high-resolution logos, and full product image library.
Brand Guidelines
Logo Usage: The Dark Country wordmark is set in Rye, a western serif typeface, with a gradient gold rule beneath. Do not alter the font, color, or proportions. The logo must always appear on a sufficiently contrasting background.
Brand Colors: Primary palette is Pitch Black (#0A0A0A), Bone White (#F5F0E8), and Burnished Gold (#C9A84C). Brand copy should convey authenticity, ruggedness, and quiet confidence — never ironic, never loud.
Product Naming: Refer to the brand as "Dark Country" or "Dark Country Sunglasses." Frame names are proper nouns: "The Outlaw." Do not abbreviate or invent nicknames.